 About Schmoove
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Push your limits with SCHMOOVE shoes, they’re more comfortable than an ordinary sneaker and more hip
than a conservative shoe!
SCHMOOVE is an alternative brand of shoes for men that allow you to mix-and-match chic shoes with
a suit or a pair of jeans, creating estheticism, originality and humor to your everyday wear. Half sneakers,
half classy shoes, these enviable shoes were created as an update of your parents’ old-school favorites
with a twist of "au courant" flair.
Maxime Rautureau claims to have created a new "species" of shoes. It´s the mix between your favorite
sneaker and your dressy Richelieu. We take the old style and try to do something contemporary!
Maxime Rautureau at GALLERY Tradeshow Copenhagen FEB / 20 ...................................................................................................................................................................................The history behind Schmoove
It began already in 1870 when Jean Baptiste Rautureau became a shoemaker in the village La Gaubretiere. In 1975,
Joseph Rauterueau donated the factory and twenty employees to his sons Guy and Yvon. Each brother with a
"special" skill, Guy in design and Yvon in marketing. Little by little, they turned the company into a worldwide
success and the family name Reautureau into a synonym of one of the last bastions of french handmade shoes.
With roots in France , decades of experience in the shoe fashion industry and an innovative design in a unique
dedicated concept, the family united their skills across generations. The first Schmoove men´s collection was
born and launched in France. Since it´s launch, the brand expanded rapidly, and by 2002, Schmoove was
already represented in selected stores all over Europe.
Now o couple of years later, you can find the Schmoove shoes in selected stores all over the world!
 ...................................................................................................................................................................................The Brand nameThe name Schmoove comes from the American hip-hop trio, Fu-Schnikens and it´s song « La Schmoove » (1992).
They entertainingly denouced prejudice against isperceptions of African-American culture. Click for video.
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ProductionThe collections are produced at Schmoove´s own high tech factory, with french craftsmen and
supervisors guaranteeing Schmooves high quality standards. Their love for exceptional quality and their keen
eye for details make every collection exceptional unique. All materials are carefully selected.
Only leather and skin of the finest quality are used. Heels and soles are specially designed by Schmoove to fit
each innovative style, and live up to the high standards of comfort and quality. What characterizes Schmove is
the experimental use of extraordinary materials such as satin, cashmere, lack, sheepskin, price de galle,
waffle leather, tie pattern and new approaches to use of traditional leather qualities such as suede.
In all experimentation, Schmoove never abandones the traditions of shoemaking!
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